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Marketing your home is what we do best!
INTERNET
According to the National Association of REALTORS, more consumers than ever consulted the Internet to help them filter information about home purchases. This powerful tool is the perfect partner for marketing Real Estate in a small town. Through REALTOR.com (most utilized Real Estate web site, in the country) and Remax.com, consumers from across the nation can easily secure information about the benefits of life in the McHenry County.
We pride ourselves on the fact that The Livingston Team website is deep with details. Once a consumer has logged onto either site mentioned above, there is a direct link to LivingstonTeam.com for in depth information about the homes we market. Internet users want current facts and are expecting IMMEDIATE results. We recently hired one of the most highly regarded web site optimization companies out of Utah to regularly resubmit our site to search engines and implement cutting edge systems to “Google” the Livingston Team site within the first page of sites displayed. The lead-time is 3-4 months before we can measure the results of this investment. Our continually evolving Internet presence is a high priority.
REALTOR COOPERATION
Professional REALTORS participate in over 95% of all home sales.
Most consumers utilize a professional REALTOR in their home search. In order to maximize the relationship buyers have with professional REALTORS, we provide substantial information about our listings to REALTORS through established channels. The REALTOR network is set up with an advanced Multiple Listing Service (MLS of Northern Illinois is one of the largest Real Estate database in the country serving 44,668 agents and is owned by associations adhering to a strict code of ethics). Data is shared between offices so that all REALTORS, regardless of their company affiliation, can provide information to their buyers about every single home listed. REALTORS attend weekly tours to gain knowledge of property inventories. In exchange for sharing information, we agree to share a portion of the success fee, or commission, with the buyer’s REALTOR when the property is sold and closed.
The Sentrilock Keybox system will be used to open the homes to Realtors and their clients. The Sentrilock system is a computerized lockbox that records the personal information of the cardholder and the date, time and address of the home he or she entered. The information is documented on our Sentrilock website. This system is in place to double check that appointments to view the homes have been made and kept.
IN HOME BROCHURES
Buyers love information “to go”!
Buyers working with REALTORS appreciate details. Because the home buying process is complex, the brochures we provide to the consumer help to answer the questions they forget to ask while in your home. As much information as possible is included, so now is the time to provide your survey, septic layout, floor plans, utility bills, etc. to Elise. In addition, to streamline the experience for the buyer, we can include mortgage and insurance contacts, etc.
CURBSIDE FLYERS
Take advantage of drive-bys.
Here’s where good, old-fashioned common sense plays a major role in exposing properties to the buying marketplace. Signs bring in about 40% of all phone calls – so why not capitalized on every sign possible?
SIGN PHONE
Consumers get fast, accurate information.
The contact information for the Livingston Team on our signs and flyers is designed to give the consumer immediate, knowledgeable response as often as possible. The telephone numbers posted on the FOR SALE signs or in the brochures and flyers ring directly to the Team. We even forward calls to our cell phones as often as possible when closed. The caller will connect with our team members, not an “up” desk. We know how important it is to give callers a positive first experience with us and therefore with your home. We understand the decision making process of buying a home and provide professional guidance to the consumer from the first call.
FOLLOW UP AND FEEDBACK
Buyer’s feedback charts Real Estate trends
Knowledge is power. From the buyer’s opinion of kitchen appliances to discussion of mortgage interest rates to the commuter willing to drive an hour to work, we relentlessly track consumer feedback. Market positioning rests on simply discovering trends in consumer comments. We contact consumers or the REALTORS who accompanied them through the homes to make sure their questions were answered and to evaluate their readiness to buy. Our computerized records make it easy to identify clusters of opinions, which in turn influences decisions we make as builders and marketers.
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